![]() ![]() If you already have an existing Shopify store, consider using a solution like Backer Kit under the following circumstances: A/B test copy and design choices: With a store, you can actually begin to test anything from different messaging to colors to optimize your landing page over time.Īs you make the move to your online store, this guide will cover everything from setting up your Shopify store, migrating your backer data from Kickstarter, fulfilling rewards, and planning for growth.Run referral and loyalty programs to increase your repeat purchase rate and potential to acquire new customers.Understand your most valuable backers/customers based on purchase history lifetime value. ![]() Integrate print-on-demand services to offer simple rewards like t-shirts, swag, accessories, and more without any upfront costs.Manage orders in a central place: Having all your orders in one place and moving away from backer reports/spreadsheets helps you avoid making mistakes, duplications, and delays, and streamline fulfillment now and for the future.Retarget visitors with ads to convert them into backers and customers (you need an website or landing page outside of Kickstarter to use Facebook’s conversion tracking pixel).Use email marketing to communicate with customers, opening up opportunities to upsell, deliver newsletters, and more.Start building your email list and accelerate your email collection efforts.The long answer is that having an ecommerce infrastructure early on will enable you to: The short answer is it will actually save you from a lot of headaches down the line and make it easier in the long run as you transition from a successful Kickstarter campaign into a full-fledged ecommerce business. So why would you want to add more to your load? Running a successful Kickstarter campaign is already a lot of work. Enroll for free Why you should build your ecommerce store before you launch Looking for a guided tour of Shopify? Merchant Success Manager and entrepreneur, Samantha Renée, shares steps to customizing your shop, adding a product and making your first sale. Shopify Academy Course: How to Get Started on Shopify
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