![]() ![]() Of course, for those of us who don’t know the difference between a Nikon or a Kodak, product photography can seem a little intimidating. Packaging shots, like this example from Green Roads, feature not only the product itself, but also the product packaging, whether it be a box, bag or label. So, even though you may have an amazing product, if your presentation isn’t up to par, your customers might take note.Īnd if your products come with beautiful, branded packaging, why not feature it on your product page to give your customers a taste of what to expect? Packaging shots.īelieve it or not, customers care about packaging.įrom browsing your website to making a purchase and receiving their product in the mail, customers seek a shopping experience that is consistent from start to finish. This type of photography often requires specific light and camera settings, such as a macro lens, to capture those delicate shots. Detailed shots.įor products with small intricacies that require a close-up, including jewelry and other small items, detailed shots help highlight specific product features that a traditional photo might not catch. This will help your customers visualize your products in their everyday lives and increase their confidence when purchasing online. While product descriptions may list the dimensions of an item, product photos can be deceiving.īut with scale shots, you can help your customers get a better idea of the actual size of a product by comparing it with other everyday items, similar to this example by Ivory. Scale shots.Ī common issue with shopping online is not being able to gauge the actual size of a product. While lifestyle photos can complement individual shots on your product page, they’re also perfect for social media, emails, ads and other visual channels, because they catch the eye and make your products feel more personal. Often taken with a model, like this example from Peter Christian, lifestyle shots tell the story behind your product and show your customers how they can use them in their daily lives. This type of photography is where you get to show your products in action. These types of images are perfect for social media posts and advertisements, as they give shoppers a taste of your brand as a whole, rather than just one product. Often used for product kits and collections, group photography displays the range and variety of your products and gives the customer a more complete view of your offering. You guessed it - group shots showcase more than one product together. These are often featured in product catalogs, banner images and throughout product pages to showcase individual products independently from the full collection.Ī great example is this one from Skullcandy, which is shot with a white background to create a clean, simple look and keep the focus on the product. One of the most common types of product photos, the individual shot contains only one object in the frame. Whether you want to maintain a consistent look across your product photos or tastefully mix and match them, it’s important to understand the difference between each type of product photography and how to best capture them.īelow we’ve compiled a list of the six most common types of product shots, when to use them and what they look like in practice: 1. Some are for everyday use, while others are more unique and only used in special cases. Just as your ecommerce store likely features a variety of products and services, product photos also come in a variety of styles and purposes. Product photography isn’t one size fits all. In this blog post, we’ll give you the full rundown on all things product photography so that you can be on your way to getting that perfect shot. These images testify to the quality and value of your products and establish transparency into your ecommerce business. This is why the best ecommerce websites not only have great products, but also great photos of their products. If you’re running an ecommerce business, you probably already know how amazing your products are, but until a customer has your product in-hand, all they have to rely on are the pictures on your website. One of the best ways to do this is through great product photography. ![]() What shoppers see is often a deciding factor in whether they will stay on your site or lose interest, so it’s crucial that you invest in building an online store that catches their eye and keeps them intrigued. The human brain can process images in only 13 milliseconds - which means you don’t have much time to make a good first impression on your customers.
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